Leave Your Photographic Legacy in A Digital World - Guidebook
Learn how to use the power of the Internet to leave your photographic legacy and tell your own story.
You will learn to:
- Know your audience and how to attract them
- Create your own website the right way
- Tell Your story by blogging regularly
- Get involved with online communities that fit you
- Use social media to be found…the simple way
- Get published in magazines and interviewed on podcasts
Don’t Die with 10,000 Images on Your Hard Drive
I hear from people all the time who are afraid to die without anybody having seen their photography or known about them. Everyone has a story to tell.
In the past, you didn’t have many choices for people to see your work. Either you had to publish a book or featured in a magazine. The opportunities were slim…and the photographer had little control over the process
Today with the Internet everyone can tell their own story and be found by others if they know how to do it.
Why is it important? The Internet is where people find everything today. If you have a presence on the Internet others people can see your work, hear your story and appreciate what you do.
But if you don’t, all of your work could be for nothing. You can have thousands of photos on your hard drive for in your files and nobody will see them. Think about Vivian Maier, she produced some fabulous work back in the 50s and 60s and it wasn’t for one lucky guy finding her photos in a box at a garage sale she would have fallen into obscurity. That doesn’t have to happen to you.
The problem is most people either don’t know how to do this or their overwhelmed or intimidated by the process. Others have created a website that may be didn’t look very good or they didn’t know what to do with it. Often these websites are not updated to begin to gather dust and nobody sees them.
That’s why we created the Leave Your Photographic Legacy In a Digital World guidebook. To give you a framework that takes you step by step to leverage the power of the Internet to share your work and share your, photos, tell your story and be found by others will appreciate it.
Who is Your Audience?
Before you do anything, first decide who you want to see your work. Remember you can’t serve everybody, not even Oprah Winfrey does that. She serves a very specific market even though it’s very large.
Who do you want to serve? Is it other photographers? Is it magazine publishers? Or gallery owners? Do you want to sell your work to collectors or decorators. Whoever it is, make that decision first.
Then learn what they’re looking for. What do they want? What do they need? What problems are they trying to solve? What are their objectives and what’s getting in the way? When you know this, you can speak directly to them.
Create Your Own Website
Sure it’s good to be on Flickr, 500px or even Facebook. But it’s most important to own your own website and your own the domain name. This gives you complete control over the content and the platform. It’s yours and won’t be subject to the changes and whims of some large corporation.
Plus your website is your home online. It’s the place where you invite others to visit and learn more about you and hear your story. Whatever that is.
It doesn’t have to be every day and it really doesn’t have to be every week. But do it regularly to tell your story and show your work. And make sure you tell that story with your target audience in mind.
By “story”, I mean your message. Are you blogging to share your photographic journey? Or maybe you plan to teach others.
Whatever you do don’t just post photographs, tell the story behind them.
Get Involved in a Photographic Community
As they say no man is an island. Everyone can benefit from learning, teaching and participating with one another.
An online community is almost like attending a party where you meet others with similar interests. It’s here were you invite them to your home (your website) to learn more about you and hear your story.
The community is also a place where you can share your work and gain input from others. And even provide your input on other people’s work.
Use Only One Social Media Platform
Use social media, but do it in a very deliberate and strategic way. Choose only one social media platform and master it.
Get Published and Be a Podcast Guest
Doing this will create web traffic to your own website and increase your standing in the photographic community.
But, do you ever wonder how photographers, who probably aren’t as good as you, are featured in magazines and interviewed on podcasts?
There’s a right way and a wrong way reach out to publishers. As a publisher who deals with this on a daily basis, I share the right way.
This Special Guidebook will show you how to:
- Understand your target market, what they need and want and give you action steps to make it happen.
- To get your own domain name and get started with your own website. Also, you will learn which web platforms are best for individual photographers...and easiest to use. Plus show you examples of other photographers doing the same thing.
- Which online communities are good for street photographers and direct links to them so that you can start right away.
- Determine which social media services are best for you and give you a step-by-step guide on how to use it.
- Get the attention of these busy people and stand out in the crowd.
- Each section contains a checklist to keep you on track daily and monthly.