Meryl’s portrait by Laura June Kirsch
One of the first lessons I learned from Meryl Meisler when we first met at the Miami Street Photography Festival a few years ago is “if you don’t promote your own work…nobody will.” That’s why I asked her to join us on the podcast this week…to explain how she promotes her own work and share tips on how we can do it too.
During our conversation Meryl Meisler shares some great tips on how to promote your work effectively while protecting it from unauthorized use. Meisler suggests using social media and mass emails to your advantage, especially when you have a new project or exhibition. She recommends creating a mailing list of contacts who are interested in your work and sending out regular updates. Meisler also emphasizes the importance of giving credit to journalists who publish your work, as they can help increase your visibility and credibility.
In addition, Meryl stresses that copyrighting your work is crucial to protect it from unauthorized use. She advises photographers to register their work with the U.S. Copyright Office to have legal proof of ownership. Meisler also recommends adding watermarks on digital images to deter unauthorized use.
Meryl highlights the significance of consistency in your personal branding and online presence. She suggests using the same logo or profile picture across all social media platforms to create a cohesive look and reinforce brand recognition. She also recommends regularly updating your website and social media accounts to keep your audience engaged and informed about your work. Keep it fresh.